About Us

We’re The Channel People - one of the only agencies in the UK built exclusively for the channel.

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While many marketing agencies offer channel as part of a wider mix, we’ve chosen to specialise entirely in it. Why? Because we believe channel marketing deserves its own dedicated expertise and focus; and that’s where we can bring the most value.

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As a brand-new agency, we’re building from the ground up with fresh thinking, modern strategies, and zero “that’s just how it’s always been done” baggage. We focus entirely on channel marketing, from partner plans and MDF strategy to campaigns, events, and engagement programmes. Because that’s where we know we can make the biggest impact.

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Whether you’re a global vendor with hundreds of partners or a UK business with a single channel manager, we slot straight in as your channel marketing team. Our mission is simple: make your partners more engaged, your MDF more impactful, and your channel more profitable.

Let’s Work Together

Get in touch so we can start working together.