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How We
Operate
Working with The Channel People means having a channel-first marketing team by your side, whether you need extra hands for a specific project or full-scale programme support.
​​​1. Regional Strategic Planning
We start by aligning partner marketing with your business priorities and sales goals. Together, we build quarterly plans that reflect local market dynamics and the maturity of your partner ecosystem.
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2. To-Partner Execution
Your partners stay connected and informed through consistent communications. We manage onboarding, education, newsletters, platform updates, enablement content, and portal engagement; keeping your channel engaged and active.
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3. With-Partner Execution
We co-market alongside your partners to build momentum. From joint demand generation campaigns to regional events and webinars, we handle timelines, deliverables, and execution while ensuring your field marketing teams are fully integrated.
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4. Through-Partner Enablement
We take global campaign frameworks and localise them for your partners, adapting toolkits, co-branding assets, and launching them effectively. The result? Scalable campaigns your partners actually use.
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5. Performance Tracking
We track ROI, pipeline contribution, and engagement metrics to prove the value of every initiative. Our dashboards and insights make performance clear, while our recommendations help you optimise what comes next.
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6. Partner Integration Support
We smooth the path for new partners, embedding them into your marketing systems and workflows so they can start engaging from day one. No delays, no confusion, just faster ramp-up and better results.
Strategic Partner
Marketing Planning
We work directly with your channel sales managers and your partners to build targeted, measurable plans that drive action and secure MDF.
Partner
Events
Roundtables, partner summits or webinars. We create experiences that connect, inspire, and strengthen relationships.
Campaign Delivery & Activation
From campaign-in-a-box kits to full co-branded launches, we design campaigns your partners actually run.
MDF Management & ROI Reporting
We take care of the paperwork, claims, tracking, and reporting so you can prove the value and optimise spend.
Partner Engagement Programmes
Ongoing comms, incentives, loyalty schemes, and creative touches that keep partners connected, motivated, and excited to work with you.
Channel Insights & Optimisation
Using performance data and partner feedback, we identify gaps, refine strategies, and help your channel perform at its best.
Contact
Like what you see? Get in touch to learn more.
